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Agrishow 2022: Image Project promotes Brazilian machinery and equipment industry to the international Market


The International Trade Fair of Agricultural Technology in Action – Agrishow 2022, is underway in Ribeirão Preto a farming region in the greater São Paulo state in Brazil.

The four day event which kicked off in April 25th is expected to come to a close on 29th. It is the largest show in agricultural technology in Brazil and one of the three largest in the world. The show is recognized for launching the main trends and innovations for agribusiness.

During its last edition in 2019, it brought together almost 160 thousand visitors from all states and more than 90 countries, having received more than 800 exhibitors in 520 thousand square meters. In addition, it has totalled R$2.9 billion in business initiated at the fair.

As the largest agricultural machinery fair in Latin America, Agrishow brings together the main players in the segment including the largest exporters, what makes it an ideal opportunity to learn about the technological scope of Brazilian companies.

It is worth noting that in 2021, Brazilian exports of agricultural machinery and equipment grew by 41% over the previous year, reaching a volume of US$1.3 billion, the highest level since 2017.

With a growth of 108% comparing 2021 vs 2020, Paraguay was the main destination for exports, totaling US$266.6 million, followed by Argentina, which in the period presented a volume of 161.2 million, and the United States, which reached US$158.8 million

In its first on-site year after the pandemic, Agrishow 2022 brings together innovative solutions for all types of crops and property sizes. During the fair, the public will be able to participate in the Agrishow Experience, where lectures take place within the “Agrishow Labs” platform, a journey of strategic content and face-to-face actions.

According to Patrícia Gomes – Director of External Market of the Brazilian Machinery Builders Association (ABIMAQ), this is a highly anticipated moment, especially as a result of the resumption of face-to-face events.

“Agrishow 2022 gains even more relevance for the sector due to the challenges we have had in the last two years. The visibility that the event offers its participants – both exhibitors and the public – is essential for the resumption of business and prospects for the export of agricultural machinery and equipment”, she explains.

MAGE PROJECT SUPPORTING EXPORTS FOCUSING ON SOUTH AFRICA, KENYA AND
The image Project will take place during Agrishow 2022 its goal is to promote and dominate the Brazilian machinery and equipment industry to the international market through the visit of opinion leaders and experts who come to Brazil to learn sector.

The initiative is developed by the Brazil Machinery Solutions Program (SMS),
with support from the Brazilian Trade and Investment Promotion Agency (ApexBrasil), This year, Image Project welcomes journalists from South Africa, Kenya and the Netherlands

“Among the target markets of image Project, South Africa stood out Exports to the market increased by 140% in 2021 compared to the previous year, totaling US$37.1 million”, explains the Director of Foreign Market at ABIMAQ.

The most commercialized products for this destination were: Sprayers for agriculture or horticulture (41.6%); Combined harvesters with threshers (15.4%); and Tractors with engine power between 37KW and 75KW (5.1%) In addition, Brazilian exports from the agricultural machinery and equipment segment to the South African market show a constant flow, having reached in 2021 the highest volume in the historical series of the last 5 years.

“In terms of South Africa, the image Project’s objective is to support the consolidation of Brazil’s image as a supplier of high-tech agricultural machinery and equipment”, he concludes.

with regards to Kenya, exports grew 15%, totalling a volume of US$2.4 million in 2021 More than 50% of the value exported to the destination is concentrated in the highlighted product basket: Tractors with power between 75KW and 130KW (23.9%) Ploughs (17%); Seeders-spreaders (14.7%).

In terms of trade with the Netherlands, the 90% growth measured in 2021 resulted in the highest volume exported in the last five years: around US$970,000, with emphasis on products classified as poultry farming machinery and equipment (30.6%).  Parts of machinery for agricultural, horticultural or forestry use, for soil preparation or work (25.3%), and threshing machinery and equipment (23.5%).

Kenya and The Netherlands are key destinations for us to promote Brazil as a reference in the supply of agricultural machinery and equipment. In view of the respective growth observed in 2021, we believe that Brazilian exports to both markets have the potential to rise to a higher level, concludes Patricia.

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